The so-called golden age of Cuban design, which began in the decade of 1960, produced long-lasting names in the visual arts scene of our country. Among them is Alfredo Rostgaard, whose work is characterized by a remarkable formal and conceptual synthesis that eludes well-trodden roads and the easy descriptive connection. Granting a special importance to zones of plain, brilliant colors and firm lines, his images have become symbols that demand the spectator’s participative attention.
Posters, billboards and periodical publications were the means for Rostgaard’s plastic creations. His work at the head of the OSPAAAL workshop traced unique and at the same time multiple guidelines. His Che for one of the covers of Tricontinental magazine sets out from the already classic photo by Korda, to which he adds radiant color beams that emerge and end in the star of his beret, one of Che’s symbols.
Excerpt from the text by art critic Adelaida de Juan to the retrospective show on Rostgaaard at the Latin American Gallery of Casa de las Américas.